marketing

Thunder Punch Daily 75 – It Pays to Advertise?

Today I share some thoughts on my plans to invest in the Art & Story brand by beginning an advertising strategy, inspired by some recent discussions I’ve had with Kasey Van Hise and Rene van Belzen. Anyone with experience using things like Project Wonderful, I’m all ears on what’s worked for you in the past!

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Thunder Punch Daily 74 – No Gurus, Please!

Today I expand on some thoughts I threw out on Art & Story Alive! episode 91 and a recent Art & Story Extreme!! I did with Kasey Van Hise. A lot of grousing about the rush to be an expert and how I think it does little to push an art form forward.

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Thunder Punch Daily 65 – Why Table?

I’m back from SPX, and rather than simply cheer about what fun I had, I spend some time this episode sharing a few candid thoughts on some questions that were raised about the value of tabling at conventions. I’m hoping we can take this discussion to the forums, as I’m eager to hear your thoughts on the subject.

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Thunder Punch Daily 59 – Conventions: Managing Expectations

Today I share some of the thoughts that are running through my mind as I gear up to table at my first convention in some time: SPX. I wonder aloud about some of my own expectations of the event as well as anticipating what might be the expectations of the crowds that I’ll find at the show. And will my crayon sketches be tacky at such an event? We’ll see.

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Thunder Punch Daily 53 – On Candor

Today I share some thoughts on the role of candor in the new media world in which we’re all participating. I share some thoughts that occurred to me after reading a New York Times article on the subject, then break down some pros and cons of being candid as an author, teacher, and entertainer.

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Thunder Punch Daily 48 – Community Building

Today I explain and build on some thoughts I’ve recently expressed in the forums on relaunching Art & Story Alive! I tie this into some general thoughts I’ve been having on community building and networking (more of which will be explored in this week’s Art & Story proper).

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Thunder Punch Daily 47 – Naming Your Comic

Inspired by a recent post in the forum, I throw around a few thoughts that have been percolating in my mind about naming comics projects. Should we fire from the hip on this, or are there other concerns we should consider when naming a comics project? And what’s all this got to do with comics in libraries?

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Thunder Punch Daily 38 – Celebrity and Self-Promotion

Today I leap on some thoughts that occur to me as I head in to Kids Read Comics 2010 and the ongoing convention season. A convention is a great place to meet cartoonists you respect and admire as well as a place to do some healthy self-promotion. I highlight a few unhealthy ways people approach these subjects and share a few reasons why I feel that way.

I did a rantier version on the former topic in an old Art & Story Extreme!!

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Thunder Punch Daily 28 – Politics

Today I share some thoughts on a topic I’ve been struggling with a lot lately, namely, whether or not we should engage in “political” strategies (you scratch my back, I’ll scratch yours, etc) in the marketing of our works. With the help of friends Ryan Estrada and Jono, along with this article on quality and credibility I found via Tim Street, I’ve come to a conclusion on the subject.

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Thunder Punch Daily 24 – Debate vs. Fighting

Today I elaborate on a topic from the forum, specifically about some advice about starting up a fight with one’s competitors as a means to get your passionate supporters to rally behind you. It is my opinion that one must first decide what is their desired outcome from their position, and then evaluate whether debating or fighting is the method that will yield the intended results.

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